From February 24 to 27, 2025, the Front Exhibition & Conference Center in Riyadh, Saudi Arabia, welcomed the international construction industry event—Big5 Construct Saudi 2025. As one of the most influential construction industry exhibitions in the Middle East, Big5 Construct Saudi 2025 attracted top enterprises from the global construction, building materials, and engineering sectors. PHOMI HOLDING, with its independently developed eco-friendly material econiclay and cutting-edge technology, made a stunning appearance at the show, with its booth located in Hall 1, Booth 1A21.


Highlights: New Opportunities for the Global Construction Industry
Hosted by the UK-based DMG Group, Big5 Construct Saudi has become a barometer for the construction industry in Saudi Arabia and the Middle East since its inception in 2010. The 2025 edition of the show was divided into two phases, taking place from February 15 to 18 and February 24 to 27. The event is expected to attract over 1,300 exhibitors from 47 countries, covering an exhibition area of more than 80,000 square meters and welcoming over 55,000 visitors.

Amid the global push for carbon neutrality and sustainable development, the Saudi construction industry is experiencing rapid growth. With an estimated average annual growth rate of 4% from 2023 to 2026, the sector is driven by major infrastructure projects such as the 2030 Expo and the 2027 Asian Cup venues. These initiatives, aligned with Saudi Arabia's "Vision 2030," present unprecedented opportunities for the construction industry. Meanwhile, the demand for green building materials and low-carbon construction has become a defining trend, offering vast potential for innovation and collaboration.

PHOMI HOLDING: Driving the Global Transition to Green Construction with Innovative Materials
As a global leader in the development of eco-friendly materials, PHOMI HOLDING is committed to advancing sustainable development in the global construction industry through technological innovation. At this year's show, PHOMI HOLDING showcased its independently developed eco-friendly material, econiclay. This material, known for its excellent environmental performance, is applicable across multiple fields, including architectural decoration and interior design. The low-carbon characteristics of econiclay make it a crucial asset for the construction industry's journey toward carbon neutrality. Its sustainable production model and exceptional eco-friendliness offer new solutions for green construction.

PHOMI HOLDING's booth attracted significant attention from international construction professionals, with its innovative technology and sustainable development philosophy infusing new vitality into the exhibition. By demonstrating the wide application scenarios of econiclay, PHOMI HOLDING not only highlighted its innovative capabilities but also conveyed a firm commitment to the green transformation of the global construction industry. Dr. Shi Lei, Chairman of PHOMI HOLDING, stated, "In the context of global carbon neutrality, PHOMI HOLDING is dedicated to driving the green transition of the construction industry and contributing more to global sustainable development."


Deepening Cooperation: PHOMI HOLDING and Saudi Arabia Join Hands to Build a Sustainable Future
PHOMI HOLDING's collaboration with Saudi Arabia dates back several years. In 2023, the company signed a strategic cooperation agreement with Saudi Arabia's largest state-owned construction company, marking the beginning of an in-depth partnership in the field of green construction. At this year's show, PHOMI HOLDING reaffirmed its commitment to sustainable development. In a signing ceremony, PHOMI HOLDING's Saudi Operations Center formalized a strategic partnership with the local leading building materials retail group, MHG (Marketing Home Group). This collaboration is not only a milestone in business cooperation but also a new starting point for driving industry sustainability.




Through this partnership, PHOMI HOLDING's innovative products will be distributed through MHG's extensive retail network, reaching local markets and providing consumers with more eco-friendly and efficient building material solutions. This collaboration holds profound social value and forward-looking significance. It not only signifies the further deepening of PHOMI HOLDING's global market strategy but also reflects the shared mission of both parties in promoting green construction and supporting sustainable development. By integrating resources and leveraging strengths, the two parties will explore new models of industry innovation, inject new momentum into the green transition of the construction industry, and contribute wisdom and strength to the sustainable development of the global construction ecosystem.

Big5 Construct Saudi 2025 is not only a major event in the construction industry but also an excellent platform for global construction companies to showcase their capabilities and foster cooperation. PHOMI HOLDING, with its innovative technology and eco-friendly philosophy, shone brightly at the show. Looking ahead, PHOMI HOLDING will continue to work with Saudi Arabian and global partners to drive the sustainable development of the construction industry. Against the backdrop of global carbon neutrality, PHOMI HOLDING will continue to explore the possibilities of green construction, centered around econiclay, and contribute more to achieving global sustainable development goals.